> For the complete documentation index, see [llms.txt](https://docs.crobox.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crobox.com/key-concepts/product-insights/what-is-product-intelligence.md). # What is Product Intelligence? At Crobox, we use product data to inform omnichannel campaigns and optimize digital merchandising. This is one of our key concepts. So what is it all about? #### What is Product Intelligence? > Product intelligence is detailed and actionable insights about your products and how your customers interact with them. Every product has different attributes and behavioral characteristics. Every person has different reasons to buy one product over another. Product Intelligence is about understanding what your customers look for and like about your products. It can be used to learn what motivates your customers to purchase the products they do. Product Intelligence gives you **detailed information about how your customers interact with your products online.** It helps you uncover what products are in demand as well as what attributes make them so appealing. These insights into your products and the customers behind them are actionable and can be applied omnichannel. #### Crobox’s Product Intelligence Crobox’s Product Intelligence dashboard gives you longitudinal trend insight into: * **Product Engagement**: This includes metrics such as the number of times a product has been clicked, added to cart, and bought. * **Interest**: Including how many shoppers have landed directly on the page as well as the number of detail page views. * **Performance Indicators**: Including the intention to buy (ratio of product views to add-to-carts), cart abandonment (times the product was left in the cart without purchasing), and the purchase rate (percentage the product was added to cart and bought). * **Value Indicators**: Including the total revenue earned from the product, the average price sold, and the average sold per order. * **Behavioral performance:** Including an overview of your best-performing messages. \\ --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.crobox.com/key-concepts/product-insights/what-is-product-intelligence.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.