Answer Editor

This guide provides detailed instructions on configuring answer options within the Answer Editor.

The Answer Editor allows you to configure answer options for each question in your Finder flow, ensuring accurate product recommendations and personalized user experiences. Through this editor, you can define answer content, set filtering and ranking rules, and apply product benefits that will influence the user’s final recommendations.

Managing Answers

To add or modify answers within a question, access the Answer Editor by selecting an answer in the left-hand column. You can:

• Add a new answer by selecting the + Add Answer button.

• Duplicate an existing answer to maintain consistency while making minor modifications by selecting the three dot menu of an existing column in the left column.

• Remove an existing answer by selecting the three dot menu of an existing answer in the left column.

• Edit answer settings in the right-hand column.

Configuring Answer Settings

1

Answer Content and Descriptions

Each answer can be customized with supporting text and additional details:

• Answer Title – The primary text displayed for the answer option.

• Answer Description – Additional explanatory text visible under the answer title.

• Information Text – Supporting details that remain hidden behind an (i) icon, providing users with more information when needed.

2

Define Answer Key

The Answer Key is a unique identifier for each answer option. It should be short, simple, and consistent across the Finder flow.

Changing an Answer Key after the Finder is live may affect tracking, analytics, and personalization logic.

3

Personalization & Conditional Logic

Skip Answer Logic

The Skip Answer setting allows dynamic personalization by omitting answers based on previous user selections. This ensures that irrelevant answer choices are hidden from users, even if product data would typically include them.

• Select the Question Key and Answer Key(s) that should trigger the answer to be skipped.

• Use this to refine the user journey and prevent unnecessary options from appearing.

4

Data Connection & Rule Setup

To ensure precise product recommendations, configure answer-based filtering, ranking, and benefit settings.

Results Filtering Rules

Control which products appear based on user selections. Filtering rules define inclusion criteria to refine recommendations.

• Use Conditions (e.g., Product Category [equal to] Protein Supplement) to filter products based on attributes.

• Combine multiple conditions with Condition Groups to further refine product selection.

Results Ranking Rules

Prioritize products dynamically based on user responses. Ranking rules assign points to products, influencing their placement in the results.

• Click Add Ranking Rule to set ranking criteria.

• Assign a numerical weight to products based on the selected answer. Higher points increase visibility in results.

• Global ranking adjustments can also be configured in the Setup Tab (Data).

Ensure to add a sorting rule in the Setup Tab (Data) to display products from highest to lowest ranking.

Applying Benefits on an Answer Level

Enhance user experience by assigning benefits to specific answers. Benefits help users understand why a product suits their needs.

• Select Add Benefit to define product advantages or disadvantages.

• Benefits will be applied to relevant products in the results page based on the selected answer.

• Similar to ranking rules, benefits can also be set at an overall level within the Setup Tab (Data).

The Answer Editor is a crucial part of structuring your Finder flow. Ensuring answer content is well-defined, logically structured, and linked to appropriate filtering and ranking rules will enhance and provide more relevant product recommendations.