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  • ✨ What are Campaigns?
  • 🧠 Why use Campaigns?
  • 🗂 How Campaigns work

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  1. How to guides

Campaigns

Explore the details of campaign customization and learn how to effectively engage and reach your target audience.

Last updated 1 month ago

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Crobox Campaigns let you deliver personalized messaging experiences that guide shoppers toward products they’ll love — at the right time, in the right place, and in the right format. Whether it’s a subtle message badge, a notification or an interactive overlay, Crobox Campaigns give you the power to turn product data into moments of discovery.

✨ What are Campaigns?

Campaigns are customizable, data-driven experiences designed to help you:

  • Influence purchase decisions through on-site messaging

  • Target specific audiences and product segments

  • Test and optimize content to boost performance

  • Scale personalization across different touchpoints

Each campaign controls what message appears, when it appears, to whom, and where on your site — all through a guided setup process in the Crobox dashboard.

🧠 Why use Campaigns?

Campaigns are essential for delivering guided product discovery experiences across your e-commerce site. They help you:

  • Surface the right product information at key decision points

  • Personalize based on visitor behavior, preferences, and context

  • Learn what types of messaging resonate most with your customers

  • Reduce friction and improve conversion through timely nudges

They’re especially powerful when paired with Crobox’s intelligence on product attributes, shopper psychology, and behavioral data — though you can launch standalone campaigns as well.

🗂 How Campaigns work

Every campaign follows a step-by-step setup flow, which includes:

  1. Setup: Define campaign name, goal, and testing settings

  2. Design: Choose message type, style and content

  3. Targeting: Set audience rules, timing, and conditions

  4. Locations: Select page types and placeholders

  5. Content: Add translations or personalize with content variants

  6. Preview & Publish: Test and push campaigns live

You can also track performance, duplicate or version existing campaigns, and optimize content based on real-time results.

Campaign Set Up Guide

How to create, target and customize your campaigns

Campaign Categories

Structure your overview page by adding a campaign category

Campaign Performance

How to measure your performance tracking campaigns and leverage insights