# Campaigns

Crobox Campaigns let you deliver personalized messaging experiences that guide shoppers toward products they’ll love — at the right time, in the right place, and in the right format. Whether it’s a subtle message badge, a notification or an interactive overlay, Crobox Campaigns give you the power to turn product data into moments of discovery.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Campaign Set Up Guide</strong></td><td>How to create, target and customize your campaigns</td><td></td><td><a href="dynamic-messaging/how-to-create-a-dynamic-messaging-campaign">how-to-create-a-dynamic-messaging-campaign</a></td></tr><tr><td><strong>Campaign Categories</strong></td><td>Structure your overview page by adding a campaign category</td><td></td><td><a href="https://github.com/crobox/docs/blob/main/docs/how-to-guides/dynamic-messaging/broken-reference/README.md">https://github.com/crobox/docs/blob/main/docs/how-to-guides/dynamic-messaging/broken-reference/README.md</a></td></tr><tr><td><strong>Campaign Performance</strong></td><td>How to measure your performance tracking campaigns and leverage insights</td><td></td><td><a href="dynamic-messaging/campaign-performance">campaign-performance</a></td></tr></tbody></table>

### ✨ What are Campaigns?

**Campaigns** are customizable, data-driven experiences designed to help you:

* Influence purchase decisions through on-site messaging
* Target specific audiences and product segments
* Test and optimize content to boost performance
* Scale personalization across different touchpoints

Each campaign controls what message appears, when it appears, to whom, and where on your site — all through a guided setup process in the Crobox dashboard.

### 🧠 Why use Campaigns?

Campaigns are essential for delivering **guided product discovery** experiences across your e-commerce site. They help you:

* Surface the right product information at key decision points
* Personalize based on visitor behavior, preferences, and context
* Learn what types of messaging resonate most with your customers
* Reduce friction and improve conversion through timely nudges

They’re especially powerful when paired with Crobox’s intelligence on product attributes, shopper psychology, and behavioral data — though you can launch standalone campaigns as well.

### 🗂 How Campaigns work

Every campaign follows a step-by-step setup flow, which includes:

1. **Setup**: Define campaign name, goal, and testing settings
2. **Design**: Choose message type, style and content
3. **Targeting**: Set audience rules, timing, and conditions
4. **Locations**: Select page types and placeholders
5. **Content**: Add translations or personalize with content variants
6. **Preview & Publish**: Test and push campaigns live

You can also track performance, duplicate or version existing campaigns, and optimize content based on real-time results.