Campaign Performance

The Campaign Performance section of the app provides insights into your campaigns and allows you to find specific performance metrics related to your campaigns.

To start, go to Experiences → Campaign Performance. All tracked campaigns will appear within the overview page. Select a campaign to see performance details. Your campaign overview will appear with listed details about your campaign setup such as where the campaign appeared to shoppers, the metrics measured, defined visitor segments that were targeted and your campaign description (if configured in the campaign setup).

Adjusting campaign filters

Within the top header, there are options to adjust filtering to see specific data related to your campaign.

• Date range: Click the date button to adjust the time period you want to review the campaign performance. By default, it is set to the previous 30 days.

• Metric: Click the metric button and select the desired data metric you want to review the campaign performance of. Each campaign will have different metrics depending on the campaign setup and configuration. For example, you will see metrics such as:

  • Click-through Rate: The percentage of people who clicked on your campaign after viewing it.

  • Conversion Rate: The percentage of users who completed a desired action after engaging with your campaign.

  • Basket-to-Detail Rate: The percentage of users who added a product to their cart after viewing its details in your campaign.

  • Average Order Value: The total revenue generated divided by the number of transactions (KPI).

  • Average Session Value: The total revenue generated divided by the number of sessions (KPI).

Please contact your Account Manager for more details on custom metrics.

• Show Control Data: If the show control data toggle is activated by clicking the toggle, control data will appear as a comparison to your campaign performance data. This can be used if your campaign is running A/B testing and you want to view the control group data side by side with your campaign performance.

• Filter: Adjust the data you want to view with conditional filtering. Similar to the business rules you create for your campaign, you can add filters to show you specific data related to your campaign. For example:

  • Adding a filter where Page type contains PLP → this filter will show you data only from where the campaign was available to users on the product listing page (PLP).

Understanding your data: Campaign Performance

Below is a description of each data measure related to your campaign:

Trials: The amount of time the campaign has been made visible to website visitors (a badge, banner, highlight, etc.).

Successes: Successes indicate how many times the campaign has been interacted with. This metric is dependent on your KPI. For example, if someone clicks on a product with a badge on the Product Listing Page, this will be counted as a success for CTR (click-through rate).

Sessions: The amount of times a visitor has been exposed to the campaign (KPI).

Metric: This will change as you select which metric you wish to see, and can be adjusted at the top of the page.

Relative Impact: This indicates the increase or decrease (as a percentage) relevant to the metric selected. This means that the difference between 1.99 and 2.28 is an uplift of 14.49%.

Data Confidence: Data confidence indicates the trustworthiness of the data in regards to the campaign. Green, orange and red bars indicate the overall health of the data and if hovered over, the percentage value will appear. Please see our article on data confidence for further details.

Generally, the more data that is collected, the more confident the data will be. It is good to note that if you are reviewing the performance of a campaign with a smaller date period then the data confidence will most likely appear low. If you increase the date period to the whole campaign length (for example), you will most likely see the data confidence grow as it takes into consideration the data from a longer period of time.

For an analytic chart view within this data table, please select the icons at the top right to see various metrics and select your desired secondary dimension, or chart series and chart interval to view the relative data.

Understanding your data: Message Group Performance

This section of data indicates individual subsets of your campaign messaging. If you created different message groups with altering targeting/filtering rules within your campaign setup, this is where you will find the specific analytics for each group. Please refer to the data measure descriptions above to assist in reading your message group performance.

For an analytic chart view within this data table, please select the icons at the top right to see various metrics and select your desired secondary dimension, or chart series and chart interval to view the relative data.

Understanding your data: Message Performance

This section of data indicates individual message subsets of your campaign. If you created different messages with altering copy and targeting/filtering rules within your campaign setup, this is where you will find the specific analytics for each individual messaging. Please refer to the data measure descriptions above to assist in reading your message group performance.

This is helpful to analyze behavioural patterns among users and impacts in the data. For example, if testing different copy within your campaign messaging, you will be able to see the impact in performance on your different campaign subsets.

For an analytic chart view within this data table, please select the icons at the top right to see various metrics and select your desired secondary dimension, or chart series and chart interval to view the relative data.