GTM Snippet Implementation

This document describes how to integrate the Crobox snippet into your website using the Google Tag Manager solution.

Integration using Google Tag Manager (GTM)

The following steps are required when installing the Crobox snippet into GTM:

Go to Google Tag Manager and select the option “New Tag” in the workspace of the website where Crobox needs to be implemented.

Rename the Tag to "Crobox Javascript Tag"

Choose the tag type "Custom HTML" from the menu.

Paste the snippet provided by Crobox as provided by your Crobox account manager.

The examples shown below are for reference only and not functional. Each Crobox snippet is unique and you will receive yours from your Account Manager. Please do not integrate the examples listed below on your website.

Select the Triggering menu and set the trigger to “All pages.”

It's important that the Crobox snippet is triggered on all pages, since we collect data across the entire funnel.

The tag has now been created and is ready to be published.

• After you have implemented the Crobox snippet, you will need to implement event tracking snippets in order to send data to the Crobox app. You will find detailed instructions here.

• If you require assistance or additional information, reach out to your Account Manager.