Activations: Best Practices
Integrate our solution across your website to guide users at key decision points and increase visibility of your product advisor. We recommend multiple entry points to create a seamless and engaging user experience.
Please see the overview of our recommended product advisor entry points, with further details below.
Available via the Crobox platform:
Requires setup outside of the Crobox platform:
Physical Activations (such as a QR code, packaging or promotional material)
Available via the Crobox platform
Ribbon Activation
Make your advisor accessible via an activation ribbon located on the right side of the pages where it is targeted. The product advisor will slide out seamlessly over the page. See further details where this can be set up in the Activations tab of your finder, or contact your Account Manager for assistance.
Inline Activation
Create a dedicated landing page on your website in order to utilize the inline activation. This can be useful if you want to lead users to a dedicated page from an entry point such as the navigation bar or alternative campaigns. See further details where this can be set up in the activations tab of your finder, or contact your Account Manager for assistance.
Homepage Banner Activation
Using a homepage or a hero banner can highlight your advisor as soon as the user lands on your website. The banner itself could be altered to suit your homepage, as well as the placement. Contact your Account Manager for assistance in setting up this activation.
Notification Activation
Make your advisor accessible by utilizing consumer behavior based triggers/notifications. This can be useful to assist customers when their decisions and journey onsite is ambiguous, since it allows for optimization through various approaches. Contact your Account Manager for assistance in setting up this activation.
PLP Filter Banner Activation
Highlight your advisor through a banner activation, in this example it targets users who may interact with the filtering menu. It allows you to remind users of the advisor where they are looking for a narrowed down selection of products. Contact your Account Manager for assistance in setting up this activation.
PLP Static Banner Activation
You can emphasize your product advisor through a static banner activation, targeting users who are engaging with a product listing page (PLP). This approach helps remind users of the advisor while they explore relevant product categories. Contact your Account Manager for assistance in setting up this activation.
PLP Product Tile Activation
Promote your product advisor through a product tile activation within a product listing page (PLP). This method positions the advisor directly within the product listing area, ensuring users can easily access help when browsing different items. It’s an effective way to guide users who might need assistance in choosing the best product for their needs. Contact your Account Manager for assistance in setting up this activation.
Requires setup outside of the Crobox platform
Navigation Activation
One of the most effective activations to promote your product advisor is through the top navigation, by featuring a "Product Advisor" link. This allows users to easily access the advisor from any page. Place it as a standalone item next to key categories to ensure maximum visibility and convenience. This activation involves setup on your side, however please contact your Account Manager for further assistance.
Product Search Overlay Activation
Enhance your product discovery experience with a search overlay activation, displayed when users interact with the search functionality. Engage users directly in their search journey, making it easier for them to navigate through your offerings and receive a tailored suggestion. This activation involves setup on your side, however please contact your Account Manager for further assistance.
Support Page Activation
Enhance your product advisor's visibility through a support page activation by adding a "Find the Perfect Product" CTA banner or button. This will prompt users to get personalized product recommendations while browsing support articles or FAQs. For optimal impact, place it at the top of the support page or within help articles related to product selection. This activation involves setup on your side, however please contact your Account Manager for further assistance.
Footer Activation
Include a "Product Advisor" link under the "Customer Service" or "Shop" sections to help users who scroll down for additional options. For increased visibility, place it in the footer links, potentially using a bold or highlighted text to draw attention. This activation involves setup on your side, however please contact your Account Manager for further assistance.
Physical Activations (such as a QR code, packaging or promotional material)
Another effective activation we see are in physical use cases. Integrate QR codes on in-store signage, packaging, or promotional materials that lead to the online product advisor. This prompts customers to use the tool to discover the best products for their needs, leveraging the expertise you've integrated into the digital recommendation journey. This activation involves setup on your side, however please contact your Account Manager for further assistance.
Social Channels
Lead customers to your product advisor through social platforms with engaging visuals and a direct link to the tool for quick access. Share posts or stories featuring the product advisor, and include paid social campaigns for recurring visibility. This will help build awareness of your advisor and can increase conversions from the advisor journey.
Email Journeys / Newsletters
Use your email campaigns and newsletters including a direct link to the product advisor, especially in communications highlighting new products, seasonal promotions, or customer education. Including a CTA banner or link in the body of the newsletter can encourage customers throughout their journey to find the best recommendation of products suited to their needs.
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