Product Tags: How to Create and Edit a Product Tag

In this article we will go over creating a Product Tag, which can be used to target a subset of products in a Dynamic Messaging campaign.


Product Tags are a useful tool for targeting a specific subset of products that are not all associated with a specific Product Property in your Product Feed. For example, if you want to set up a seasonal Dynamic Messaging campaign for a Valentine's Day promotion, you can create a Valentine's Day promotion tag and include all the relevant products inside it.

How to Create a Product Tag

To create a Product Tag, follow these steps:

  1. Navigate to Product Data > Properties, then select the Tags tab.

  2. Click on the Create Product Tag button.

  1. Add a title to the Product Tag, as seen in the screenshot below.

  1. In the Product Tag side panel, you can add products to your tag in two ways:

a) Search for Product IDs/Titles and add them to the new tag (useful for small product tags that contain only a few products):

  • Select the desired product tags one by one by clicking on the checkbox next to each item.

  • Click on the Add to selection button.

b) Batch Upload a list of Product IDs (useful for tags that will contain a large number of products)

  • Click on the Batch upload button at the right bottom side of the side panel.

  • Type or paste your Product IDs in the text panel that appears with one Product ID per row.

  • Click on Upload IDs.

  1. Once all your products are added, click on Save at the top right of the side panel.

There is no limit on how many product IDs can be batch uploaded at the same time. However, please keep in mind that a batch upload consisting of several thousand product IDs might take some time to be completed.

How to Edit Product Tag (Add or Remove Products)

Once your Product Tag is created, you can add more products by following the same steps as above.

In order to remove products from a Tag, follow these steps:

  1. Open the Product Tag you want to edit by clicking on it.

  2. Scroll down to the bottom of the side panel (underneath the Tag Name section).

  3. Select the products you want to remove using the checkboxes.

  4. Click on the Remove from selection button.

Once you have removed your products of choice click on the Save button.

To use a Product Tag in a Dynamic Messaging, search for Product Tag when you are adding a condition to your campaign's targeting.

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