Product Search Flow and Product profiles

How do I access my Product Profiles?

1. Product Search 


The Product Search helps you find the product(s) you want to dig deeper into. By using the search you can get access to the Product Profiles of all the items you are currently tracking with Crobox.

Having trouble accessing it? Check these step-by-step directions:

  1. Log in to your Crobox account. 
  2. Under “Discover” click on Product Search. 
  3. Use the search bar to filter your products on their name, ID, or characteristic (e.g., color, material, brand). One or more products will appear below based on your search term. 
  4. Click on the product title to take you to the Product’s Profile. 

2. Product Profile

Your Product Profile helps you deep dive into specific products’ analytics to get a better view of your Crobox message performance, customers’ interaction, and revenue metrics. 

Performance

In your Product Profile, you can see the performance of your product and the impact of Crobox Dynamic Messages. In each section, you are able to view these metrics in a graph by clicking on the line-graph option in the top right of the bar. 


Interest:

Direct landing: This is the number of customers who land directly on the page. 

Detail page views: The total number of product detail page views. 

Engagement:

Click count: This shows the number of times customers have clicked the product.

Cart count: This shows the number of times customers have added this product to their carts.

Bought count: This shows the number of times customers have bought this product. 

Performance Indicators:

Intention to buy: This is the likelihood of customers adding the product to their carts after clicking on it. This is calculated by #session cart / #session click.

Cart abandonment: This is the likelihood of customers discounting their purchases after having added it to their cart. This is calculated by (1 #session bought/ # session cart).

Purchase rate: This is the likelihood of customers purchasing a product after clicking on it. This calculated by #session bought/ #session click

Value Indicators:

Total revenue: This shows the amount of revenue for the product in this timeframe (which is 14 days by default but can be changed). 

Average price sold: This shows the average selling price for the product. Usually, this is lower than the list price due to the sales period and promo codes. 

Average sold: This shows the average amount of the product bought by customers per session. 

Message Performance:

Here you can see the performance metrics of Crobox’s Dynamic Messages. 

KPI: Filter on your KPI of choice, either CTR (click-through-rate) or ATC (add-to-cart). 

Nudgeability impact: This shows how effective Crobox messaging is for this product. The higher the percentage, the better the Crobox messaging has worked (in this timeframe).

Additional Product Sales: This is either the number of additional products clicked (when CTR is selected) or additional product carts (when ATC is selected).


Message Performance:

  • Message: This shows the copy of the message being shown to customers in the Crobox group on-site. 
  • Type of message: This shows whether the message is a Behavioral Nudge or Product Attribute.   
  • Message group: This shows the psychological principle the Message is informed by. Product Attributes are under Reasons Why, whereas Behavioral Nudges will be assigned to one message group.
  • CTR impact: The label is updated based on the selected KPI (either ATC or CTR impact). ATC shows the impact of Crobox Dynamic Messages on adding a product to cart. CTR shows the impact of Crobox Dynamic Messages on customer click-through-rate. A +CTR uplift demonstrates a positive impact, and a -CTR demonstrates a negative impact. 
  • Relative impact: This shows the relative impact of the Crobox message. This means that the difference between 1.23% and 1.65% is an uplift of 39.09%.   
  • Data confidence:  This is about the experiments’ statistical significance (i.e., p-value) and power. In other words, how trustworthy these insights are based on the data we’ve collected. 

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