What is an eCommerce Product Finder?

An eCommerce product finder is a quiz wizard that asks the shopper questions to identify their needs and wants. Based on the shopper’s answers, the finder recommends the perfect product(s).

eCommerce product finders create a dialogue with your customers so that you can help them make better decisions, throughout their customer journeys and as they navigate your webshop funnel.

What’s the difference between a Product Finder and a Product Quiz?

Product Quizzes often have a set of rules they generate answers from (like a decision tree). They have hard-coded recommendations with static answers.

Product Finders, on the other hand, are often AI-optimized and use machine learning algorithms to recommend one perfect product (rather than a product page, style, or multiple products).

The difference is that the answers are smart, and can be dynamic.