> For the complete documentation index, see [llms.txt](https://docs.crobox.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crobox.com/how-to-guides/sagent/analytics.md).

# Analytics

Track Sagent performance in the Dashboard tab and explore conversation data in Ask Analytics.

The **Analytics** area shows how shoppers use Sagent and where the experience creates value. It helps you measure engagement, assess outcomes, and identify opportunities to improve.

Analytics includes two tabs:

* [Dashboard](/how-to-guides/sagent/analytics/dashboard.md) tracks performance trends with default metric cards.
* [Ask Analytics](/how-to-guides/sagent/analytics/ask-analytics.md) turns plain-language questions into charts and summaries.

Analytics measures Sagent engagement and conversation outcomes. It does not prove shopper satisfaction, purchases, or revenue unless a metric explicitly provides that data.

### Filters and shared controls

Both tabs use the same controls:

* **Locale**
* **Date range**

Use these filters first. They define the data in both views.

Analytics data comes from Sagent conversation activity within the selected locale and date range. Dashboard cards aggregate those events. **Ask Analytics** generates views from the same filtered conversation data.

Use the same filter values when comparing Dashboard metrics with Ask Analytics results. This keeps the analysis consistent.

The available history depends on retained data and your selected date range. Monitoring retains individual conversation data for 30 days. Do not assume Analytics retains a longer period unless the interface returns data for it.

### Best practices

Use Analytics regularly, not only after changes.

Start with [Dashboard](/how-to-guides/sagent/analytics/dashboard.md) for a quick overview. Then use [Ask Analytics](/how-to-guides/sagent/analytics/ask-analytics.md) to investigate a specific question.

When you find a useful view, add it to Dashboard.


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