Product Comparisons

Manage the product properties shoppers compare side by side, and use them across Campaigns, Product Finders, and Sagent.

Choosing between similar products is where many shoppers stall. A product comparison puts the details that matter next to each other, so shoppers can see the differences at a glance instead of switching between product pages.

Product Comparisons is where you manage what gets compared. Each comparison defines which product properties appear, how they're grouped into sections, which products are included, and the labels shoppers see. You set it up once, then reuse it across your experiences, so every comparison shoppers see stays consistent.

Where comparisons are used

• Campaigns - Build purpose-built comparison pages, like a dedicated page comparing your latest product line.

• Product Finder - Shoppers select products on the Results Page and compare them in a pop-up. See Enable Product Comparison.

• Sagent - Shoppers compare recommended products in a pop-up during the conversation. See Tools.

Product Comparisons manages the content of a comparison. How the comparison looks and where it appears is set within each experience.

How it works

1. Create a comparison and choose the product properties to compare.

2. Group properties into sections, like "Features" or "Dimensions."

3. Optionally filter which products the comparison includes.

4. Write the labels and descriptions shoppers see, and translate them.

5. Use the comparison in a Campaign, Product Finder, or Sagent.

Create a Product Comparison

Set up properties, filters, and content for your first comparison.