Advanced Targeting Filters

Reference guide to the available advanced targeting filters, presets, and filter groups for Campaigns.

Advanced Targeting Filters

Use advanced targeting when simple targeting is not enough. It lets you target campaigns with rule-based logic across product, visitor, page, session, cart, and behavior data.

Use this page as a reference while building conditions in the Targeting tab.

For the full campaign setup flow, see Create a Campaign.

Before you start

• Choose a filter

• Choose an operator

• Enter the value

• Combine conditions into groups when needed

• Check estimated reach and preview before publishing

Filters are only visible to users with Editor, Publisher, or Admin roles.

Presets

Presets apply a common filter setup in one click. You can edit them after applying.

Label	What it does	Pre-configured as
Most Popular Products	Top 30% most viewed products per category	Product Popularity Rank ≤ 30%, per category, views, last 30 days
Bestsellers	Top 15% most sold products per category	Product Popularity Rank ≤ 15%, per category, sold, last 30 days
New Products	Products added within the last 14 days	Product Lifespan ≤ 14 days
Sale Products	Products with at least 15% discount	Product Discount ≥ 15%
Out-of-Stock Products	Products currently unavailable or on pre-order	Product property availability equals out_of_stock or pre_order
Free Shipping Cart Filter	Cart total in a mid-range threshold	Cart Value between 30 and 70

Filter groups

Cart

Filter	Description
Any Cart Product	Whether the cart contains a product matching an optional sub-filter. Sub-filter options come from the Product and Product Engagement groups.
Total Cart Products	Number of products in the cart. Configurable per all products or per unique product. Default operator: ≥
Total Cart Value	Total monetary value of the cart. Always includes a product sub-filter. Default operator: ≥

Client (Behavioral Targeting)

Filter	Description
Client Element Exists	Checks whether a specific DOM element or CSS selector is present on the page at trigger time.
Client Idle Time	Seconds the visitor has been idle. Default operator: ≥
Client Time On Page	Seconds the visitor has spent on the current page. Default operator: ≥
Client Viewport	The visitor's viewport size or breakpoint at trigger time.

General

These filters are available for campaign targeting only.

Filter	Description
Time Period	Restricts the campaign to a specific date and time window.
Recurring Schedule	A cron expression defining when a countdown timer starts and stops. Times are based on the visitor's local time.

Page

Filter	Description
Page Type	The type of page the visitor is currently on, such as PDP or PLP. Options come from the container's configured view types.
Page Url Href	Full URL of the current page.
Page Url Host	Hostname of the current page URL.
Page Url Path	Path portion of the current page URL.

Product

Filter	Description
Parent ID	The parent or group product ID. Useful for targeting variant groups.
Product	Any custom product property from your feed. Available operators depend on the value type.
Product Country	Country associated with the product in the feed.
Product Created	Date the product was first created.
Product Discount	Absolute discount amount on the product.
Product Discount Percentage	Discount expressed as a percentage.
Product Finder Position	Position of the product in a specific Product Finder's results. Select a finder and operator such as top N or between N and M.
Product ID	The product's unique identifier.
Product Imported	Date the product was first imported into the feed.
Product Language	Language associated with the product in the feed.
Product Lifespan	Number of days since the product was first seen. Default operator: ≤
Product Tag	Membership in a saved product tag. The dropdown shows tag names with estimated product counts.
Product Updated	Date the product was last updated in the feed.

Product Engagement

Filter	Description
Product Interactions	Number of times a product was interacted with. Configure the interaction type, time window, and whether to count all events or per unique visitor.
Product Popularity Rank	Relative popularity rank of a product. Configure rank type, interaction type, scope, time window, and counting method.

Referrer

Filter	Description
Referrer Medium	The medium of the traffic source, such as email, cpc, or organic.
Referrer Source	The source of the traffic, such as google or newsletter.

Region

Filter	Description
Region Country	The visitor's country as configured in the container's active regions.
Region Currency	The visitor's active currency context.
Region Language	The visitor's active language context.

Session

Filter	Description
Entry URL Href	Full URL of the page the visitor entered the site on during this session.
Entry URL Host	Hostname of the session entry URL.
Entry URL Path	Path of the session entry URL.
Session Property	Any custom session-level property. Available operators depend on the value type.
Session Returning	Whether the visitor has visited before. Default value is true.

Visitor

Filter	Description
Device Type	The visitor's device category: Mobile, Tablet, or Desktop.
IP Address	The visitor's IP address. Campaign targeting only.
Visitor Geo City	Visitor's city from geo-lookup.
Visitor Geo Continent	Visitor's continent from geo-lookup.
Visitor Geo Country	Visitor's country from geo-lookup using ISO code.
Visitor Geo Region	Visitor's region or state from geo-lookup using ISO code.
Visitor Platform	Platform the visitor is on: Web, iOS, or Android.
Visitor Segment	Membership in a saved visitor segment.

Common examples

• Show only discounted shoes:

  • Category = Shoes AND Product Discount Percentage >= 15

• Show a message to returning mobile visitors:

  • Device Type = Mobile AND Session Returning = true

• Show a cart message when the threshold is close:

  • Total Cart Value between 30 and 70

• Highlight top-performing products:

  • Product Popularity Rank <= 30%

If you only need broad rules like page type, visitor segment, schedule, or product tags, start with the simpler controls in Create a Campaign.