What are some best practices for using Crobox’s Custom Product Badging?
Custom Product Badging gives you autonomy to instantly create, edit and publish badges, all while bypassing IT through your Crobox account.
Here are some best practices you should keep in mind!
1. Prioritize Campaigns
You can prioritize your campaigns on this page. This is useful when you have multiple campaigns running on the same products. On your Custom Badging Overview page, use the switch on the bottom left of the table.
When this is turned on, you can drag and drop the campaigns in the desired order.
2. Descriptive Campaign Name
Your Campaign Name should be something that the users in your account will recognize. Be as descriptive as possible. This name will show up on your performance screen when you want to monitor the results of the campaign.
3. Performance Tracking
Performance Tracking allows you to gain insights into your experiments. However, when this is enabled, there is a 50% split on traffic. I.e, 50% of visitors are in the experiment Crobox group, and 50% are in the control group.
We recommend you keep your Performance Tracking ON. If this is OFF, then you will not be able to see the insights from your badges in your Performance dashboard. However, if you want to increase traffic exposure to these messages you should turn your Performance Tracking OFF. This will ensure 100% of your shoppers will see the badge. Meaning there will be no control group.
4. Badge Exposure
Badge Exposure determines how many of your products will have a badge on them.
Ensure your Badge Exposure is set at a rate that won’t overwhelm your shoppers. Whenever you wish to target a big product segment, your product listing pages might become overcrowded with messaging. To prevent this, you can turn down the Badge Exposure percentage.
- A Badge Exposure of 100% means that all products that are eligible for this messaging will be labeled (within your viewport).
- A Badge Exposure of 30% means of the eligible products (random), 30% will be chosen and labeled to prevent choice overload. We recommend setting your Badge Exposure at 30% to retain some flexibility.
However, if your product segment is small you should set your Badge Exposure at 100% otherwise your products will miss out on your messaging.
5. Using Static Images
You have the option to choose Dynamic Messaging or Static Images for your custom badges. Static Images can be dragged and dropped from your File database. You can select images for your campaign in Step 3. To upload more files or see what you already have saved go to Design → Files. Here you can easily drag and drop Static Images you wish to use.
If you’re uploading a Static Image such as an icon, make sure you preview to see if your image is legible enough and not blurry. We recommend using SVG files. In case you gave multilingual implementations, for Static Image campaigns, please make sure you upload and select the 'translated' images in step 3.
6. Batch Upload
If you have a lot of products centralized in a spreadsheet, the Batch Upload function will allow you to import your products all at once.
If you’re uploading a batch (Batch Upload) on your product segment, make sure the first column of your spreadsheet shows your Product IDs. The other columns will be ignored.
Keep this document handy when creating and publishing your product badges to ensure the best exposure, design, and campaigns that resonate.
Of course, if you have any more questions we’re always happy to help! But don’t be scared to publish a campaign; remember, you can always hit unpublish if you’ve made a mistake or need further approval.